Diversifying Revenue with PlateitForward

PlateitForward aims to re-invent the definition of equal opportunity by providing food, education and employment where opportunity isn’t equal. The team identified an opportunity to provide meal delivery service for NDIS participants in minority communities, offering modern, healthy and culturally appropriate food. Whilst the team had identified an opportunity, the next step was to dive a bit deeper and understand what the go-to-market strategy would need to be to make this new product offering successful in the community, as well as financially viable.

With support from Social Impact Hub, PlateitForward developed a go-to-market strategy for their new NDIS meal delivery offering that included strategic choices around market positioning and associated value propositions, customers, competitor defensibility and distribution channel. This was coupled with a sales, marketing and operations plan and financial model so the team could effectively execute this new offering in the market.

Watch the video case study below to find out more.