B Corps are redefining success in business.

B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. 

The B Team’s mission is to deliver a ‘Plan B’ that puts people and planet alongside profit.

For more information:

  • SVA Consulting has published an article about ‘Shared Value’ as a new paradigm for corporate strategy.
  • Here is another article from SVA which explores the roles of non-profit organisations and government in optimising the impact of ‘Shared Value’.
  • Read this blog about firms with benefits: B Corporations and the future of business.
Jessica RothShared value and corporate social responsibility